Mike Singletary is a real estate investor and the CEO of Skip Force, a data aggregation company that helps real estate investors by providing high-quality data for their businesses. He is with us on the show to talk about the importance of data in your real estate business and how data can help you scale the right way.
Listen now to learn more about Mike’s journey in real estate, how he learned about the importance of data in business, and why you need high-quality data to succeed!
Key Talking Points of the Episode
[00:36] Who is Mike Singletary?
[02:29] What should real estate investors today be focused on?
[03:45] Why is it important to learn how to delegate properly?
[05:43] Why do most investors find it difficult to systemize their businesses?
[07:20] How did Mike transition from owning salons to investing in real estate?
[09:00] What led Mike to focus on data as a business?
[10:44] What is Star House Acquisitions?
[12:05] Why did Mike decide to focus on land?
[14:19] What does the evolution of an entrepreneur look like?
[17:36] What is Skip Force?
[19:40] Why are people saying that cold calling and SMS marketing are dead?
[22:31] What is the importance of having the right data when you’re in real estate?
[23:21] What information can investors get from Skip Force?
[24:35] What is the future of Skip Force?
[27:01] Why is Mike focused on Skip Force more than Star House Acquisitions?
[28:11] What is the biggest turning point in Mike’s life?
[30:17] Why are relationships important in business?
[34:40] What is Mike’s advice for entrepreneurs today?
[36:32] Why is it important to embrace your failures in life?
[38:33] How important is it to set an example?
[39:07] Why is it important to focus on one thing before doing anything else?
[43:13] What is Real Talks about?
[44:30] Where can you listen to Real Talks?
“The most important thing that these franchises take away from you is the marketing – which is, that’s the business! It’s sales and marketing, the house is just the widget.”
“We’re also incorporating lead managers that will understand the system and do all the things that investors hate doing, which is follow-ups.”
“If you’re not failing, you’re just not trying hard enough. I know that’s cliche, but that’s the truth.”
Website: Skip Force
Podcast: Real Talks
Website: RCN Capital
Website: REI INK