I was happy to be included in a Forbes article this week titled “12 Approaches For Discovering Generational House-Buying Trends”. I was part of an expert panel of my colleagues on the Forbes Real Estate Council. I am actually a Founding Member.
The question was posed:
Keeping up to with generational preferences is key to success in real estate, whether you own rental buildings, sell homes or build places for people to live. So what approaches work — and how can you then use that information to its best effect?
Expert Panel, Forbes Real Estate Council
My answer:
Be An Eager Learner: I think when it comes to being trendy, one must have an active approach. Watch for popular TV shows, or read online publications. Look for apps and websites (Houzz, Pinterest, etc) that enable user contribution. If you had told me five years ago I’d be painting walls gray and using white countertops, I would have laughed at you. The first house we did this way we simply copied a style from Houzz.
Tim Herriage, Founding Member, Forbes Real Estate Council
Click here to read the entire Forbes article:
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