Rafael Zabala is a seasoned marketer who established his company through his brilliant ideas. He is the brains behind a game-changing company focused on online marketing, helping entrepreneurs make the most out of their marketing effort through the use of technology, automation, and AI.
Listen to this episode and don’t miss out on this chance to learn from a true visionary in the world of marketing and tech!
Key Talking Points of the Episode
[00:35] What is Rafael’s background?
[01:37] What is Rafael’s advice for entrepreneurs today?
[02:28] How did Rafael get involved in marketing?
[04:45] What is Partner Driven?
[06:26] What does Partner Driven do for entrepreneurs?
[07:04] What is Deal Driven?
[09:50] Where are the deals coming from today?
[11:24] What is the importance of still having boots on the ground?
[13:17] How can you identify what marketing strategy works on your demographics?
[15:52] What is the advantage of using direct mail to market your business?
[17:02] Why is it important to understand the power of technology for marketing?
[18:30] What is the best way to incorporate technology into marketing?
[21:07] What is the Meta Blueprint?
[26:20] Why is it important to learn to put your ego aside?
[27:40] What is the best way to approach mistakes in business?
[30:47] What is Rafael’s advice on marketing?
[31:26] What is a marketer’s job?
[32:45] What is appointmentmachineachine.ai?
[33:13] What is the importance of mentoring in business?
[36:08] What is Rafael’s goal for his business?
[40:10] How can people make the most out of AI software?
[42:15] What is Rafael’s favorite AI tool today?
“I think that it’s a mistake to, right off the bat, say that someone is going to take care of it for me because without you understanding it, then you don’t know what you’re getting.”
“80% of success of all marketers have is about creating a unique offer that communicates the value that you have to provide to your prospects.”
“I’ve always believed in fail fast so you can move forward.”
LinkedIn: Rafael Zabala
Website: Interactive Marketing
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Website: RCN Capital
Website: REI INK