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Tim Herriage, CEO, 2020 REI Group, headquartered in Dallas, TX, has been accepted into the Forbes Real Estate Council, an invitation-only community for executives in the real estate industry.

Tim joins other Forbes Real Estate Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council Continue Reading…

Experience is the best learning tool in my opinion. It has worked really well for me.  The thing I have recently learned (now that I’m almost 40) is experience can also make you very, very, wrong.  I was recently at a group meeting where someone was going on and on about what happened in the past.  I get it.  History repeats itself.  But, does it always?

In this day of innovation and information sharing, is it possible that we may actually not repeat some of our mistakes?  Is it possible in this new global sharing economy that cycles and patterns are changing?  I think so, and if that is the case, leaning on YOUR experience could actually make you very Continue Reading…

The greatest companies in the world start with what the customer wants; not what they want the customer to buy.  Every customer is different.  At some companies, different products may have different customers.  A mentor told me once, “THE CUSTOMER, THE CUSTOMER, THE CUSTOMER; Tim, have you talked to the customer”.

So here is my frustration today…

The single family investment space is being invaded by “Great Ideas” that are being created by people that are not investors.  They read the Wall Street Journal, see something Uber did, and think it could be the next big thing.  Then they mention it in a conference room overlooking a busy street, and everyone scurries about trying to make the boss’ big idea work.  They cram it down the target customers throat, then wonder why the customer will not buy their great idea.

Here is the biggest secret; THE CUSTOMER IS RIGHT.  Period.  End of story.  I’d love nothing more than for every one of the 1,000 motivated seller calls I receive every year to just fill out a web form; and schedule their appointment online.  It would save me hundreds of thousands of dollars!  It would be so efficient.  There is just one problem.  The motivated seller wants to talk to someone.  They have a problem.  They are confused.  They are scared.  They are not trusting.  They are a dozen other things.  What they aren’t, typically, is an Uber passenger!

You really have to think about the demographic of the person that is going to be your majority customer.  This can change by product line, region, and generation.  What I mean by generation, is the way you sell to a 37-year-old white male (me) today, is going to end up being completely different ten years from now.  What you CANNOT do, is force ME to buy the way you want the guy who is 27 (and will be me in a decade) to buy when he can.  If you do that, you know, if you are ahead of your time; you may not be in business when that customer is ready to buy.

I’ve seen a dozen companies try to be too evolved, too quick.  It is a death sentence for a company, and your staff.  Spend some time TALKING with your customer.  If you have multiple products or services; make sure you truly understand the audience for the different offerings.

AND FOR GOD’S SAKE, don’t try to act like you are smarter than everyone else.  You cannot learn anything if you are always the one talking.

When hiring a real estate investing mentor or coach to help you get started in real estate investing, there are several key points you need to understand.  There are several big name “Individuals” that sell coaching and training, that have a bit of a bad reputation.  This is because their product does not meet the expectations of their clients.  Below are 10 things to consider when hiring a real estate investing mentor: Continue Reading…